Rockstar® Energy Drink, the drink brand for those who need and love to do-it-all, announces a global partnership with UEFA Men’s & Women’s Champions League until 2024.

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It’s a huge moment for Rockstar Energy Drink to become a partner of the UEFA Champions League. As a brand we aim to provide our multifaceted consumers with the fuel and encouragement needed to enjoy life and achieve their goals. The tournament continues to showcase the world’s most talented athletes, who boast this same energy, and are inspirational when it comes to showing the dedication it takes to reach their goals

Ruben Navarro Sanchez, Senior Marketing Director Rockstar Europe at PepsiCo

The three-year partnership will be activated across Europe through a range of marketing channels including in-store, digital and game ticket giveaways. Rockstar Energy Drink is the latest addition to the exciting roster of global PepsiCo brands to support the world’s most viewed annual sporting event, with the Pepsi® trademark including, Pepsi MAX®, Lay’s® and Gatorade™ taking the lead.

We are excited that Rockstar Energy Drink is joining PepsiCo’s roster of iconic brands, becoming the official energy drink of UEFA Champions League. Our Rockstar Energy Drinkers are huge football fans and so this partnership is a great match.

Adam Warner, Senior Director Global Sports Marketing at PepsiCo commented on the partnership.
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