Fila Store Opening Party - Covent Garden

To celebrate 35 years of sportswear, Fila opened a retrospective, interactive pop-up shop in Seven Dials. Customized jackets were auctioned off in aid of the children's charity Sparks. Gamers enjoyed the Playstation entertainment area, fighting in Mortal Combat and shooting hoops in NBA Live, all while enjoying their Rockstar Energy Drink. Fila fans included Danny Dyer, Tamer Hassan, MC Harvey, heavyweight champ Frank Bruno and Javine Hylton.